Flipping through the channels recently, I caught a commercial for Always maxi pads. Their new catch phrase, so skillfully woven around the product name, goes like this:
“Have a happy period. Always.”
That’s exactly how I would describe it. A happy time. Granted, with the exception of the five solid weeks of bleeding after having Autumn, I haven’t had my period in about sixteen months and could be considered out of the loop in respect to how one feels when Auntie Flo visits.
Upon visiting the Always website, I was greeted with a flashy little poem that so perfectly sums up that “happy” time:
Um, yeah. I wonder if there was even a woman in the room when this little ditty was penned. I prefer this version:
This is the time of the month to inhale a whole half gallon of
cookie dough ice cream.
This is the time when no smart remark from your
husband should go unpunished.
When the kids will get along just fine without you.
This is the time to wish you were a man so that you could, just once,
have a day in which you didn’t have to think. At all.
And if you feel like smacking someone upside the head, do it
with the knowledge that they probably deserve it.
It’s your period.
You have the right to make everyone around you miserable.
And we’re here to help.
Have a period. At least until menopause.
I'm Heather. I live in Michigan with my husband and daughter and maintain this little enterprise while working full time and attending grad school part time. Don't ask me how I do it because I really couldn't tell you.
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That is so funny! TOO true!
Perfect! Although I have no perspective on the issue, it doesn’t keep me from having an opinion.
How a marketing firm could put out such nonsense is beyond me. The insulting part (to women, I assume) is that it is supposed to appeal to them and encourage them to buy the product.
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